Best Buy Acquires Speakeasy
Best Buy, the AOL of consumer electronics, has acquired Speakeasy. This is like GM acquiring Maserati. After reading the newsletter to customers it’s evident to me that Speakeasy CEO Bruce Chatterly doesn’t understand the new internet, the one in which customer conversations play a major role in a company’s success. For example, had he searched Google for “best buy customer service,” there’s no way he would have written the following in the newsletter:
Best Buy, like Speakeasy, is known for its high level of customer service. Our reputation as a trusted provider of voice and data services with stellar customer service will not change. Our values are similar too — Best Buy shares our customer passion, respect for individuals, and drive to do the right thing while achieving results.
Wake up, CEOs. Please. It’s been almost 10 years since this information was published.
